For Urban Kombucha’s Limited Edition No. 01, the goal was to transform a new winter recipe—black tea, maple, and cranberries—into a true object of desire. Rather than adopting the traditional cold, wintery aesthetics, the artistic direction focuses on warmth and intensity, embodied by a central, three-dimensional, vibrant “No. 01” logo. This bold graphic choice ensures immediate recognition on the shelf while laying the groundwork for a collectible series. Conceived as both a branding tool and packaging, the project reinforces the brand’s premium positioning and demonstrates how a limited edition can become a sustainable strategic asset.
+ Packaging
[2025]
