Studio Citrus worked with Helota, a luxury ready-to-wear brand, to create its entire brand identity. From logo development to font selection, color palette definition, and packaging design, every element was crafted to reflect the brand’s sensual, assertive, and precise DNA. The logo, hand-drawn using stitches inspired by the founder’s handwriting, embodies both uniqueness and authenticity. We also designed custom typefaces, web mockups, and an artistic direction specifically for social media to ensure strong visual consistency across all platforms.
+ Visual Identity
+ Web Design
+ Typography
+ Packaging
[2025]
